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Marketing Practices and Marketing Strategy: Planning and Marketing Segmentation, Marketing Research, Marketing Information System, Marketing Strategies, Rural and Agricultural Marketing, Cyber Marketing, Cooperative Marketing, Green Marketing. _______ 9 ANNEXURE-III SOCIOLOGY Origin and Growth of Sociology : Emergence of Sociology as a science contributions and seminal ideas of the founding fathers: Auguste comte, Karl Marx, Emile Dukheim, Max Weber. Basic Elements of Social Life : Norms and Values, Folkways and Mores Culture and Cultural Dynamics, Ethnocentrism and Cultural Relativism, Cultural Determinism, Cultural Traits, Diffusion, and Acculturation. Kinship, Marriage, and Family: Rules of Descent, Lineage and Clan. Rules of Mate Selection, Forms of Marriage: Polyandry and Polygyny, Sororate and Levirate Forms of Family, Functions of Family, Recent Changes in the Institutions of Marriage and Family Groups: Primary and Secondary, Community: Rural and Urban, Gemeinschaft and Gesellschaft Order and Change, Socialization and Social Control, Conformity and Deviance. Social Stratification: Theories of Social Stratification, Closed and Open Systems of Stratification Collective Behaviour: Crowd Behaviour and Social Movements. Religion, Polity, and Economy : Religious beliefs and rituals, the Sacred and the Profane Fetishism, Animism and Totemism Magic, Religion and Science; Social Functions of Religion. Power and Authority, Bureaucracy, Elitism and Democracy—Pareto, Mosca, Michels, Karl Mannheim. The Power Structure—C. Wright Mills, Robert Lynd, Robert Dhal Social Relations of Economic Life, Primitive, Peasant, and Modern Economic Systems, Reciprocity, Distribution, and exchange: Contributions of Bronislaw Malinowski, Marcle Mauss, Theodore Shanin, Karl Polanyi. Economic Behaviour, Rational Action and Capitalism Contributions of Marx, Weber, and Talcott Parsons to the study of Economy and Society Indian Social Structure and Change Indian Society, Unity and Diversity The Caste System: Features and Recent Changes, Caste and Politics Great Tradition and Little Tradition. Social Change in India: Sanskritisation, Westernisation, Secularisation, Modernisation, Globalisation and its Impact. Status of Women The Constitutional Provisions and the Affirmative State Actions to develop the SCs, STs, OBCs and Women Ethnicity and Cultural Identity, Civil Society and Citizenship. 10 Social Disorganization and Problems : Theories of Social Disorganization, Anomie and Alienation Family Disorganization, Divorce, Domestic Violence Drug Addiction, Alcoholism Poverty and Corruption with special reference to India Development and Displacement Religious Fundamentalism and Communal Violence with special reference to India. Research Methods for Social Planning : Nature of Social Phenomena, Positivist and Constructivist Approaches Typology of Research—Basic Research, Applied Research, Policy Research, Action Research, Evaluation Research. Problem of Objectivity in Social Research Information needs for planning, Sources and Types of Data, Methods of Data Collection - Quantitative, Qualitative, and Participative methods. Ethical Issues in Social Research Sociology of Development and Planning : Concepts and Approaches to Development, Growth-Oriented and Equity-Oriented Development Planning, Principles of Gandhian Planning. Multidimensionality of Development—Physical, Social, Cultural, Economic, Political, and Ecological dimensions. Key Actors in Development—The State, the Market, and the Civil Society Organisations History of Five-Year Plans, Decentralized Planning and Local Development—concept, Importance and Approaches Conventional, technical top-down planning Vs. Participatory bottom-up planning Institutional Framework for integrated Development Planning, Role of PRIs, NGOs and Community Institutions Convergence of Resources and Services, Methodology for Micro Planning. Rural Development Planning : Objectives, Perspectives, and Approaches, Service Delivery Vs. Empowerment oriented approaches, basic Issues of Poverty and Sustainable Livelihoods, Natural Resources Management, Entrepreneurship development, Participation, Grass roots Democracy and Governance, Community Ownership and management, Public-Private Partnership for Assets-Based Community Development, Role of Social Capital, Community-Based organizations, Self-Help Groups, Cooperatives, and their Federations, their roles, coordination and linkages, Success stories and Best Practices, Major anti-poverty programmes of the Government. _______ 11 ANNEXURE-IV MATHEMATICS